Задать 18 вопросов по этому тексту advertisers targeting young people (1) a new report has concluded that advertising managers are becoming increasingly interested in children. studies show that children influence about 50 percent of things that families buy, so they are an attractive target for
advertisers. (2) john taylor, the author of the report and a lecturer at the department of media and communications at the university of west london, says: ‘advertisers can reach their target in many ways. they can, for example, show an ad many times during school holidays, they can make the tv
commercials a little louder than the programmes to attract attention, or they can sponsor programmes and show their commercials just before the programme begins.’ (3) most advertisements which aimed at children are short, imaginative and often in the form of animated cartoons. ‘children love the
adverts and watch them in the same way as any entertainment programme,’ taylor says. (4) there are concerns about advertising which aimed at young people. the concerns are shared by sarah durham, a writer and journalist specialising in media analysis. ‘the most worrying thing is that children do not
think carefully when they see television advertisements. they are less critical than adults and do not usually realise that the advertisement has a persuasive message, to encourage them or their parents to spend as much money as possible on the product or service,’ she says. (5) there are also
concerns over the vast sums of money that junk food manufacturers spend on advertising to persuade children to buy their food products. many advertisements, argues durham, promote food that is a lot higher in fat, salt and sugar than healtier alternatives. ‘many companies target children with offers
of free toys, models of cartoon characters, gimmicky, attractive packaging and interactive websites. in most western countries, there are a lot more advertisements during children’s tv for food than any other type of product, and these are mainly for confectionery such as candies, sweetened
breakfast cereals and fast food restaurants.’ (6) governments’ approaches to controlling advertising to children vary, and differ from one country to another. in sweden, one of the strictest countries where advertising is concerned, tv advertising to children under the age of 12 is banned. greece
bans television advertisements for children’s toys between 7 a.m. and 10 p.m. other countries, such as denmark and the netherlands, also have legal controls whereas france, britain and germany prefer self-regulation, arguing that the television industry should regulate itself and bring out a ‘code
of good conduct’. (7) some countries are not as certain as the swedes that advertising to children is harmful. the french argue that children need to see many many advertisements so that they can develop their ability to think as they grow up. the belief is that advertising will help children to be
more aware of its persuasive power. (8) this all means that there is little hope that the situation will be resolved by any kind of cross-european regulations. ‘because some countries are much more relaxed than others about advertising to children, the european union is unable at present to have a
common approach to the problem. until the majority of member states are as sure as the swedes of the harmful nature of advertising, the current indecision will continue,’ concludes taylor.
Maya is a Mesoamerican civilization known for its writing, art, architecture, mathematical and astronomical systems. The beginning of its formation is attributed to the pre-classical era (2000 BC - 250 AD), most of the Mayan cities reached their peak in the classical period (250-900 AD). By the time the conquistadors arrived, it was in deep decline. The Mayans built stone cities, many of which were abandoned long before the arrival of Europeans, others were inhabited after. The Mayan calendar was also used by other peoples of Central America. The hieroglyphic writing system was used, partially deciphered. Numerous inscriptions on the monuments have been preserved. They created an effective farming system, had deep knowledge in the field of astronomy. The descendants of the ancient Maya are not only the modern Maya peoples who preserved the language of their ancestors, but also part of the Hispanic population of the southern states of Mexico, Guatemala, Honduras. Some Mayan cities are included in the UNESCO World Heritage List: Palenque, Chichen Itza, Uxmal in Mexico, Tikal and Quirigua in Guatemala, Copan in Honduras, Hoya de Seren in El Salvador.
The cultural history of this people is usually divided into three periods:
The first period (from antiquity to 317) is the time of the emergence of city-states, primitive slash farming, the manufacture of cotton fabrics, etc.
The second period (317-987) - the ancient kingdom, or the classical period - the time of the growth of cities (Palenque, Chichen Itza, Tulum) and at the same time the mysterious exodus of the population from them at the beginning of the 10th century.
The third period (987 - XVI century) - the new kingdom, or the post-classical period - the time of the arrival of the European conquistadors, the adoption of new laws, styles in life and art, the mixing of cultures, fratricidal wars, etc.
2. I worked at school 3 years ago
3. We studied at university in 1998.
4. My mother didn't like milk in her childhood.
5. Our children played football last year
6. Do you like your school?
7. Did you work at the hospital last week?
8. We didn't rest yesterday
9. My friend lived in America 2 years ago.
10. Did you live in this house last year?
11. Where do you study?
12. Did your mother cook supper yesterday?
13. I don't cook my breakfast.
14. Did You prepare your homework?
15.I help my Granny at the garden
Мне кажется, что так.