Write the sentences 1) English people e.g. use one kiss to say hello. 2) Eskimos... 3) Maoris... 4)French people... 5) Russian boys... 6) Greek people... 7) Uzbek women...
1. What a brand is called. -brand name 2. How much people are aware of a brand. -Brand awareness 3. What a company wants people to think about a brand. -brand image 4. What people actually think about a brand? - 5. When a product doesn’t fit the company’s brand. -off-brand 6. The value (either monetary or not) that a brand adds to a product or service. -brand equity 7. When people like a brand and buy it again and again. -brand loyalty 8. When a product or service is associated with a brand. - brand identity 9. When an existing brand is used to support a new range of products. -derived brand 10. When a component of a product becomes a brand in its own right (e.g. Intel in PCs).-brand extension
Joanne "Jo" Rowling, better known as J. K. Rowling, is a British novelist, best known as the author of the Harry Potter fantasy series. The Potter books have gained worldwide attention, won multiple awards, sold more than 400 million copies to become the best-selling book series in history and been the basis for a popular series of films, in which Rowling had overall approval on the scripts as well as maintaining creative control by serving as a producer on the final instalment. Rowling conceived the idea for the series on a train trip from Manchester to London in 1990. Rowling has led a "rags to riches" life story, in which she progressed from living on social security to multi-millionaire status within five years. As of March 2011, when its latest world billionaires list was published, Forbes estimated Rowling's net worth to be US$1 billion.[9] The 2008 Sunday Times Rich List estimated Rowling's fortune at £560 million ($798 million), ranking her as the twelfth richest woman in the United Kingdom. Forbes ranked Rowling as the forty-eighth most powerful celebrity of 2007, and Time magazine named her as a runner-up for its 2007 Person of the Year, noting the social, moral, and political inspiration she has given her fans. In October 2010, J. K. Rowling was named 'Most Influential Woman in Britain' by leading magazine editors. She has become a notable philanthropist, supporting such charities as Comic Relief, One Parent Families, Multiple Sclerosis Society of Great Britain, and Lumos (formerly the Children's High Level Group). On February 23, 2012, Little, Brown & Company announced it would publish Rowling's first novel for adults.
2. How much people are aware of a brand. -Brand awareness
3. What a company wants people to think about a brand. -brand image
4. What people actually think about a brand? -
5. When a product doesn’t fit the company’s brand. -off-brand
6. The value (either monetary or not) that a brand adds to a product or service. -brand equity
7. When people like a brand and buy it again and again. -brand loyalty
8. When a product or service is associated with a brand. - brand identity
9. When an existing brand is used to support a new range of products. -derived brand
10. When a component of a product becomes a brand in its own right (e.g. Intel in PCs).-brand extension
Rowling has led a "rags to riches" life story, in which she progressed from living on social security to multi-millionaire status within five years. As of March 2011, when its latest world billionaires list was published, Forbes estimated Rowling's net worth to be US$1 billion.[9] The 2008 Sunday Times Rich List estimated Rowling's fortune at £560 million ($798 million), ranking her as the twelfth richest woman in the United Kingdom. Forbes ranked Rowling as the forty-eighth most powerful celebrity of 2007, and Time magazine named her as a runner-up for its 2007 Person of the Year, noting the social, moral, and political inspiration she has given her fans. In October 2010, J. K. Rowling was named 'Most Influential Woman in Britain' by leading magazine editors. She has become a notable philanthropist, supporting such charities as Comic Relief, One Parent Families, Multiple Sclerosis Society of Great Britain, and Lumos (formerly the Children's High Level Group).
On February 23, 2012, Little, Brown & Company announced it would publish Rowling's first novel for adults.