*Write present perfect questions and the correct answers. ✓ = yes and X = no. 1 your friend/ ever / listen to / an opera? ✔ Has your friend ever listened to an opera? Yes, she has. 2 your parents / ever/go to/ a music festival? X your pu goneto! 3 she/hear / of the escape artist Houdini? X 4 the students / finish / their art project? ✔ 5 you and your friends / ever / see / a famous band? ✔ 6 you/listen to their new CD? X по братский

1. What a brand is called. -brand name
2. How much people are aware of a brand. -Brand awareness
3. What a company wants people to think about a brand. -brand image
4. What people actually think about a brand? -
5. When a product doesn’t fit the company’s brand. -off-brand
6. The value (either monetary or not) that a brand adds to a product or service. -brand equity
7. When people like a brand and buy it again and again. -brand loyalty
8. When a product or service is associated with a brand. - brand identity
9. When an existing brand is used to support a new range of products. -derived brand
10. When a component of a product becomes a brand in its own right (e.g. Intel in PCs).-brand extension

1. She (was talking) about the party she (had arranged) for the children who (attended) her Sunday-school classes- 2. Emma suspected he (had arrived) at the truth years before. 3. Jack and Amelia were the only family she had ever (had). 4. She got dressed in the cotton shorts and top she (had worn) the day before. 5. Mari glanced over at the clock. It (was) nearly nine. She had  recently (learnt) to tell the time. 6. Her words had touched the core of me, and I realized with a small shock how badly I (had behaved), I (had thought) only of myself. 7. They (were) truly good friends again, closer that they had  ever (been). 8. It was lovely to hear her laugh again. He had not (heard) her laugh in years. 9. The police cordoned off the street where the bomb (had gone off). 10. The suspect denied that he (had assaulted) a policeman. 11. The prisoner (had spent) almost a month digging a tunnel before the guards (discovered) it. 12. He said he (was) awfully sorry for the things he (had done). 13. She seated herself in the chair Bill (had pulled) out for her. 14. The tense, worried expression he invariably wore, (had disappeared). Now it (was) smooth, free of pain and concern. 15. Roger guessed that she had just (made) a dreadful slip of the tongue. 16. Before the mid-nineteenth century, no dentist (had used) anesthesia.