Text for reading A recipe of success
Before you read

1. What are the main reasons for the company successful performance? Do you agree with the following ideas? Tick the items.

• reputation
• strong brand name___
• quality product___
• modern design___
• customers’ loyalty___
• knowledgeable and enthusiastic staff
• interest abroad___
• market research
• investments___
• expanding business

2. Read the text and do the tasks.

​Of Italian origin, Silvana immigrated to England from Lugano, Switzerland, with her family when she was ten years old. Later, she married Pierre, who was also Swiss, and worked in his designer clothing business in London. In 1980, they moved to Oxford and opened a French-Style restaurant.
​The restaurant was very successful, but Silvana found it difficult to get high quality after-dinner chocolates in England. She was so disappointed about this that she decided to return to Lugano and learn how to make them herself. A friend of hers owned a large chocolate factory there and happily showed her how chocolates were manufactured. Back in England she started producing hand-made chocolates for her restaurant clientele and friends. She used top-quality ingredients, and the chocolates were greatly praised by all who tasted them.
​The idea of establishing a hand-made confectionery business came almost by chance. One day, on impulse, they contacted a famous chain of quality food stores based in London. The firm's chief buyer expressed interest in their products, and the following week they went to London with their samples. To their astonishment, they left the buyer's office with an order for 30 kilos!
​Seeing the potential in Silvana's "hobby", the couple sold their restaurant and used the proceeds to set up Silvana Chocolates. Within a year, they were unable to cope with the demand and had to take an additional labour. Five years later, Silvana Chocolates was a flourishing business producing a wide range of truffles, pralines and liquor chocolates. Today the chocolates are selling well in the UK, but Silvana and Pierre are ambitious: they want the business to be much bigger. They would also like to expand into Europe as soon as possible. To do so successfully, they know they must create a stronger brand image - the chocolates don't really have a personality at the moment - and devise a marketing plan to increase brand awareness - their products are still not widely known by the general public.
3. Find the equivalents of the following words and expressions in the text:
1. possessed
2. customers
3. sweets and chocolates
4. grocery store
5. patterns
6. request
7. create or arrange something
8. require , need
9. series
10. knowledge of a situation or fact

4. Make the best choice. Tick the right item:

1. Silvana emigrated to England…
a) when she married Pierre.
b) when she was a child.
c) when she started working in clothing business.

2. When she opened a French style restaurant she was disappointed because
a) her husband didn’t help her in business.
b) low – quality chocolate didn’t sell well.
c) it was difficult to get high quality after - dinner chocolates in England.

3. Her chocolates were in great demand because…
a) she learned how to manufacture high quality chocolates
b) people liked to visit her French-style restaurant.
c) she carefully tested her product.

4. Silvana and her husband sold their business because
a) it broke…
b) Silvana and her husband were unable to run their business any more.
c) they wanted to have their own brand.

5. To expend their business in the future they have to…
a) return to Lugano to learn how to do it.
b) take an additional labour.
c) increase brand awareness.

5. Answer the following questions on the text in written form:

1. How did Silvana get to England?

2. What was her first family business?

3. Why did she decide to make chocolates herself?

4. How did they get the first big order for their hand-made chocolates?

5. Why did they have to take on additional labour?

6. What must they create if they want to do successfully?

venice is a unique city in northern italy. at least once to go there is necessary for any person. after all, this city is slowly sinking into the water. of course, in order for it to completely disappear underwater, centuries must pass, but still every year less of this city remains on the surface of the earth, and the sooner you can visit it, the more you will be able to see. what other reasons are there for choosing venice for your trip?

reason 1. to visit the famous piazza san marco

this area is known worldwide for the number of pigeons gathering here. to be in venice and not take a picture surrounded by the rain palace, the bell tower, the grand canal and, of course, numerous birds, means not to keep one of the most important memories of this city.

tourists are lucky if they have chosen to stop venice hotels in the center. then to piazza san marco will be within reach, there will be time to get acquainted with all its sights.

reason 2. to ride a gondola

this is a unique entertainment, which you can try only by visiting venice.this is used by local entrepreneurs engaged in skiing. a trip for 40 minutes will cost 80 euros, that is, 2 euros per minute. but what can't you give for a unique pleasure that you will never experience again in your life?

reason 3. to stay in a luxury hotel.

in venice, there are truly luxury hotels, stay in which is surrounded by comfort, attentive service, italian hospitality. this is undoubtedly the hotels of venice 5 stars and 4 stars. staying in them, staying in this city, means - to give yourself a great holiday in a rich environment.

reason 4. to visit the beach of lido

venice is not only cultural and entertainment programs and excursions, but also a beach holiday. lido is a resort with sandy beaches that attract both local people and many guests. recall that the lido is also an island on which a film festival is held every september.

reason 5. to get to know the churches of venice

only in the center of the city will it be possible to bypass more than ten ancient churches built in the distant centuries and decorated with gold, jewels, the greatest icons. we advise you to visit the frari church, the dome without a church, the church of st. moses and the church with the relics of st. lucia.

ответ:

italy is one of the most beautiful countries in europe. every year millions of tourists visit this country to see its attractions.

the capital of italy is rome and there are certainly many interesting sights in this city, including the colloseum, st. peter’s basilica, the trevi fountains. however, lots of italian sights are situated outside rome, in florence, venice, milan, pompei and other cities.

one of the most attractive cities in italy is venice. it’s a floating city, which is made of more than 100 small islands. these islands are separated by canals but linked by numerous bridges. people especially love to take the water bus journeys along the grand canal. venice also offers many interesting sights of architecture, for example, st. mark’s square with the basilica and the bell tower, the palace of doge’s and other monuments. venice is regarded as one of the top beautiful cities in the world.

another symbol of italy is the leaning tower of pisa. it’s a high bell tower, which is one of the oldest constructions in the country.

ancient roman ruins can be also found in pompei, the city in southern italy.

one of the most visited sights in italy is st. peter’s basilica in vatican. vatican is an unusual city. it’s the smallest city in the world which is situated within the city of rome. st. pete’s basilica is the largest church in the world and the most famous example of renaissance architecture. visiting rome, people surely go to see the colloseum. it is an ancient roman amphitheater in the center of the city.

being in florence, people visit the uffizi gallery and the ponte vecchio. the uffizi gallery is one of the oldest art museums and the ponte vecchio is a beautiful medieval arch bridge.

a cathedral church duomo in milan also attracts tourists from all over the world. it is a great example of gothic architecture. the list of italian landmarks is endless but these are the most famous and visited ones of all.

объяснение: