The young capital of Kazakhstan is very modern and bright. Extraordinary architectural designs with the use of advanced technology and design, ultra-modern hotels, business centers, high-rise buildings reflect the bold ambitions and gushing energy.
The center is decorated with such sights of Astana, the Bayterek monument and Palace of peace and reconciliation, created by the famous modern architect Norman foster.
Bayterek - the symbol of modern Astana. The monument symbolizes the idea of the Kazakh people of the universe. The tower structure is the three pillars of creation-underground, terrestrial and celestial worlds. At a depth of 4.5 meters there are cafes, aquariums and a mini gallery "Baiterek" .
1. What a brand is called. -brand name 2. How much people are aware of a brand. -Brand awareness 3. What a company wants people to think about a brand. -brand image 4. What people actually think about a brand? - 5. When a product doesn’t fit the company’s brand. -off-brand 6. The value (either monetary or not) that a brand adds to a product or service. -brand equity 7. When people like a brand and buy it again and again. -brand loyalty 8. When a product or service is associated with a brand. - brand identity 9. When an existing brand is used to support a new range of products. -derived brand 10. When a component of a product becomes a brand in its own right (e.g. Intel in PCs).-brand extension
The center is decorated with such sights of Astana, the Bayterek monument and Palace of peace and reconciliation, created by the famous modern architect Norman foster.
Bayterek - the symbol of modern Astana. The monument symbolizes the idea of the Kazakh people of the universe. The tower structure is the three pillars of creation-underground, terrestrial and celestial worlds. At a depth of 4.5 meters there are cafes, aquariums and a mini gallery "Baiterek" .
2. How much people are aware of a brand. -Brand awareness
3. What a company wants people to think about a brand. -brand image
4. What people actually think about a brand? -
5. When a product doesn’t fit the company’s brand. -off-brand
6. The value (either monetary or not) that a brand adds to a product or service. -brand equity
7. When people like a brand and buy it again and again. -brand loyalty
8. When a product or service is associated with a brand. - brand identity
9. When an existing brand is used to support a new range of products. -derived brand
10. When a component of a product becomes a brand in its own right (e.g. Intel in PCs).-brand extension