. Help 1. Read the text and say whether the statements are true , false or not stated. We are living at a time when nothing is as important as information. Newspapers and magazines are the oldest source of it. Now we have a wide range of magazines and journals about computers, cars, fashion, cooking, fishing, and the arts. There are three main types of new spapers : broadsheet tabloids and local. Editors, reporters and photographers do their paper successful. Radio is a convenient source of information and entertainment - people often listen to the radio in their cars, Television is the most important form of mass media. It informs, educates and entertains people. It influences the way people look at the world and can make them change their views. The Internet has revolutionized technology. You can get information about everything you want and send an email to a friend. Indeed, it's often called the "information highway". Moreover, users can buy books online, find out about holiday offers, book tickets and so on One worry is cyberterrorists. Some hackers can get into the computer systems of banks and governments. To sum up, we have to say that people can get information thanks to modern technology and mass media. Information is what we need to survive today and tomorrow. True, false or not stated? 1. Information is very important nowadays. a) True b) False c) Not stated 2. Newspapers and magazines are the youngest source of information. a) True b) False c) Not stated 3. Only editors do their paper successful. a) True b) False c) Not stated 4. Radio is a conventional source of information and entertainment. a) True b) False c) Not stated 5. The Internet is the most important source of information. a) True b) False c) Not stated 6. Television is called "the information highway". a) True b) False c) Not stated 7. People can get information thanks to modern technology and mass media. b) False c) Not stated 8. We need information to survive today and tomorrow. b) False c) Not stated [8] 2. Choose the correct item : 1. Water pollution is...many fish species with extinction. a) destroying b)threatening c) damaging 2. Animal ... are in danger all over the world. a) homes b) hedgerows c) habitats 3. The Nile ... flows into the Mediterranean Sea. a) Lake b) River c) Pond 4. How many ... of birds live in this woodland ? a) species b) residents c) iHelp oitants a) True a) True
2. How much people are aware of a brand. -Brand awareness
3. What a company wants people to think about a brand. -brand image
4. What people actually think about a brand? -
5. When a product doesn’t fit the company’s brand. -off-brand
6. The value (either monetary or not) that a brand adds to a product or service. -brand equity
7. When people like a brand and buy it again and again. -brand loyalty
8. When a product or service is associated with a brand. - brand identity
9. When an existing brand is used to support a new range of products. -derived brand
10. When a component of a product becomes a brand in its own right (e.g. Intel in PCs).-brand extension