Find expressions in paragraph 1 with the number of words shown in brackets that mean the following. Procter & Gamble, the world's largest consumer goods company, is a global industry leader in new consumer product innovation. According to data from IRI, the market research firm, it produced five of the top US non-food product launches last year. Its goal is to add another 1bn customers to the estimated 4bn it already reaches. Bob McDonald, its chief executive, says that the road to more innovation should increasingly include other people's good ideas. "We need bigger innovations that create more value," Mr McDonald told this year’s annual awards event for companies and research centres that work with P&G. "We want you to come to us with your big ideas first."
1. the biggest organisation anywhere in the world that makes products for the general public (6)
2. the biggest and best company of its kind anywhere in the world (3)
3. developing new products for the general public (3)
4. an occasion every year where prizes are given (3)
1. the biggest organisation anywhere in the world that makes products for the general public (6)- the world's largest consumer goods company
2. the biggest and best company of its kind anywhere in the world (3)-the world's largest
3. developing new products for the general public (3)-create more value
4. an occasion every year where prizes are given (3)- year’s annual awards