Exercise 3. Match the beginnings of the sentences (1–10) to their endings (A-J). 1. In order to connect with many potential customers ... 2. In order to buy cheaper goods... 3. In order to make payments... 4. In order to increase online purchases... 5. In order to eliminate mistakes and be more appealing to online shoppers... 6. In order to compensate for the traditional advantage of physical stores... 7. To uncover competitive advantages and spur innovation ... 8. To provide feedback... 9. In order to retain the customer... 10. In order not to disappoint the customer... A. businesses must use significant time and money to define, design, develop, test, implement, and maintain the webstore. B. companies tend to attend local, regional and even national events. C. online shoppers commonly use a credit card or a PayPal account. D. many webshop designers study research on consumer expectations. E. some online companies have more generous return policies. F. customers shop on-line. G. invest in existing customers by listening more effectively. H. companies must allow the customers to freely express their opinions and feelings. I. companies strive to provide high quality products and services at all times.
