A: I like this picture of the couple on the boat. It’s a (1)(good) image because it shows the lifestyle of our customers.
B: Yes, but I think the people in it need to be (2)(young). If we’re going target a (3)(wide) market we need something (4)(exciting). How about this picture? It’s much (5)(hard).
A: Yes, but the car is a bit male for me!
B: What do you mean?
A: Even the (6)(cynical) female customer in the world would see that this is about men.
B: Women drive cars too!
A: But not ones as (7)(large) as that. No, I think the brand image should be (8)(soft). Something that women will respond more (9)(positive) to.
B: The third picture gives the (10)(easy) understood image because it actually shows the product.
B: I know but how many adverts feature the product anymore?
1 good
2 younger
3 wide
4 more exciting
5 harder
6 most cynical
7 large
8 softer
9 positive (перед ним уже стоит more)
10 easiest