2b Read and answer the questions. 1 Why do companies develop new promotion techniques?
2 How did the customer make money with this promotion?
3 How did Shell make sure the promotion wouldn't cost them too much money?
4 What evidence is there that Make Money was a successful promotion?

New promotion techniques
Techniques which are used to win customers include coupons, samples, money back, competitions, etc. Many of these techniques are over a hundred years old. New promotion techniques are not often developed and, even when they are, there is always a risk that they will not please customers. So why do companies still try to develop new promotion techniques? The answer is because companies which do develop a successful new promotion can win many customers because they are the first to use the technique.
The oil company Shell invented a new "matching-half promotion called 'Make Money'. Each time people bought a Shell product they were given half of a bank note. If they got
the other half of the note they could get the money for the two halves. So for example,
if they got two halves of a 500 soum note, they could get 500 soum in cash in the Shell
shop. The competition was very successful because it was simple, it was easy to win
and people liked getting cash immediately. Shell liked it because it could control the
amount of money it had to pay. It printed a limited number of matching halves. 'Make
Money' was a very successful promotion and paid for itself many times over. It helped
Shell to increase its sales by 50% over a ten week period. When the promotion was
over, sales remained high for several months. This was because some motorists who
had changed to buy Shell products during the promotion continued to buy them after
the promotion ended.

My family isn't large. It consists of four members. But each member of owe family has his own tastes and interests. For example, my brother is fond of sports. So early in the morning he goes jogging.
That's why he has nothing to eat before it, because it would be bad for him to eat before exercises. But when he comes back, he has a shower and is more than ready for breakfast. He always needs a cup of coffee to really wake him up. His breakfast usually consists of a bowl of cereal with milk and sugar. This he follows by toasts and juice. My father eats the same as my brother.
My mother has a lighter breakfast of just yoghurt and a grapefruit. As for me, a cup of tea is enough for breakfast. And my mother sometimes scolds me for it, because it's important to have a really goods breakfast.
We don't have our main meal at lunch time. My father takes sandwiches with him to work. To be healthy, he also eats fruit. My mother is able to be more varied in her lunches, because she is a housewife. It means that she can prepare what she likes.
Her favourite dish is roast meat. As she likes to bake, there is always something tasty at home. Our evening meal is usually eaten at 7 o'clock. The main course is often meat with vegetables. Sometimes we eat pizza or pasta with delicious sauce.
We try to eat our main meal together. In our busy lives it is the one time of day when we sit down and have a good talk.

After the First World War lie managed to set up his own film company. He rented an old camera and a garage. He became the owner of a small studio. He loved cartoons and was full of ideas. He had clear ideas of what he wanted.
Disney's cartoon Films became popular all over the world.
The Disney studios continued producing movies after Walt's death in 1966. Wherever American films are shown, the name of "Disney" still draws the crowds.
Mother Teresa
Mother Teresa was born in 1910 in Albania . Her real name was Agnes . She was the youngest of three children. Her father was a good businessman and the family had a comfortable life. Her parents were very religious. Agnes's mother taught her children to pray and to love and help other people. They often gave food and money to the poor. They were the first lessons in kindness for little Agnes.
When Agnes was only nine, her father died. The family became poor. But later her mother opened a shop, and The business did well. That was the second lesson in life from her mother: when life is difficult you must try, try and try again.
In 1928 Agnes left her family to become a nun. She chose a new name for herself— Teresa. Sister Teresa went to India to teach poor children. Later she began to help the poor. She took care of people who had no one else to look after. She worked hard. She was sure that she would succeed. She believed that "all men are created equal". In 1948 she and her pupils set up Missionaries of Charity (Благотворительная миссия).

They worked in hospitals and schools, took care of children without parents and helped the sick and the dying.
Mother Teresa never worried about money. She always said that the help would come when it was needed. In 1979 Mother Teresa got the greatest prize in the world — the Nobel Peace Prize. She received the prize of $190,000 not for herself but for the poor people of the world. She used this money to feed hungry people and to give help to the sick and dying. Mother Teresa received the Nobel Prize because all her life she loved and helped people.
After Mother Teresa's death her Missionaries of Charity continue their work trying to help people all over the world.

You've just read an interview with Slava Polunin who is generally recognized as one of the greatest living clowns. He is one of those rare artists who have climbed to the top of their chosen profession. This is how the newspaper "The Irish Times" has described this world famous mime actor. One of his most successful productions has
been the "Snow Show" which began in 1996 in Britain. A well known Russian artist and fashion designer Mikhail Shemyakin made some fantastic costumes for Slava's "Snow Show".
The "Snow- Show" can transform adults into wide-eyed children.
Slava was born in a small place in Central Russia. As a boy, he was fond of playing snowballs and making tunnels under the snow. In his "Snow Show" Slava realized the fantasy of his childish games as a mime actor.
Mime traditionally means acting without words. Mime artists believe that they can communicate without language — speak with their bodies, Slava Polunin believes that you can do a show without words but if it needs a word, it's better to put one in.
The "PIay-Makers group", founded by Slava Polunin, is known all over Russia and the world. They have travelled through more than 20 countries. Over 25 years they have made unbelievable progress and have become a national attraction. Their theatrical characters are known to everyone in Russia,
At the moment Slava is about to start work on some new productions working with clowns from Britain and Russia, Polunin's show is constantly changing. Each show is so different from another that "If you watch the show once a year, you will see that each time, it's a new one," says Slava Polunin.