Atoom51

09.01.2020 01:01 •  Английский язык

2.Find in the text word combinations beginning with:
visual..., effective..., electronic …, various...,
graphic...,
promotional marketing distinteractive
multimedia …, cognitive …, relevant …, creative different
completed …, specialized …, considerable

Text
Graphic designers prepare sketches or layouts - by hand or
with the aid of a computer - to illustrate their vision for the de-
sign. They select colours, sound, artwork, photography, anima-
tion, style of type, and other visual elements for the design. De-
signers also select the size and arrangement of the different
elements on the page or screen. They may create graphs and
charts from data for use in publications, and they often consult
with copywriters on any text that accompanies the design. De-
signers then present the completed design to their clients or art
or creative director for approval. In printing and publishing
firms, graphic designers also may assist the printers by select-
ing the type of paper and ink for the publication and reviewing
the mock-up design for errors before final publication.
Graphic designers use specialized computer software pack-
ages to help them create layouts and design elements and to
program animated graphics.
Graphic designers sometimes supervise assistants who fol-
low instructions to complete parts of the design process. De-ness and government. An increasing number of graphic design-
ers also develop material for Internet Web pages, interactive
media, and multimedia projects. Graphic designers also may
produce the credits that appear before and after television pro-
grams and movies.
The first step in developing a new design is to determine
the needs of the client, the message the design should portray,
and its appeal to customers or users. Graphic designers consider
cognitive, cultural, physical, and social factors in planning and
executing designs for the target audience. Designers gather
relevant information by meeting with clients, creative or art di-
rectors, and by performing their own research. Identifying the
needs of consumers is becoming increasingly important for
graphic designers as they continue to develop corporate com-
munication strategies in addition to creating designs and layouts
outs.Graphic designers prepare sketches or layouts - by hand or
with the aid of a computer - to illustrate their vision for the de-
sign. They select colours, sound, artwork, photography, anima-
tion, style of type, and other visual elements for the design. De-
signers also select the size and arrangement of the different
elements on the page or screen. They may create graphs and
charts from data for use in publications, and they often consult
with copywriters on any text that accompanies the design. De-
signers then present the completed design to their clients or art
or creative director for approval. In printing and publishing
firms, graphic designers also may assist the printers by select-
ing the type of paper and ink for the publication and reviewing
the mock-up design for errors before final publication.
Graphic designers use specialized computer software pack-
ages to help them create layouts and design elements and to
program animated graphics.
Graphic designers sometimes supervise assistants who fol-
low instructions to complete parts of the design process. Designers who run their own businesses also may devote a con-
siderable time to developing new business contacts, choosing
equipment, and performing administrative tasksuch as re-
viewing catalogues and ordering samples. The need for up-to-
date computer and communications equipment is an ongoing
consideration for graphic designers.