1.
happen
stay
a stupid thing to do
the most stupid thing jack has
ever done in a foreign language
while
he 2.
at a chinese hotel a few years ago. one
day he went to the hotel restaurant.
he 3.
english tv there when he
he
wanted another glass of juice, so he
_ round
to one of the waiters and
himfor
one – but, stupidly, in english. the waiter
at him
watch
decide
turn
ask
7.
stare
in surprise until jack finally realized how
stupid he was.
2. How much people are aware of a brand. -Brand awareness
3. What a company wants people to think about a brand. -brand image
4. What people actually think about a brand? -
5. When a product doesn’t fit the company’s brand. -off-brand
6. The value (either monetary or not) that a brand adds to a product or service. -brand equity
7. When people like a brand and buy it again and again. -brand loyalty
8. When a product or service is associated with a brand. - brand identity
9. When an existing brand is used to support a new range of products. -derived brand
10. When a component of a product becomes a brand in its own right (e.g. Intel in PCs).-brand extension
4 ACTIVATE Follow the steps in the writing
guide
O WRITING GUIDE
A TASK
Write an email to Beth about your interests.
B THINK AND PLAN
1 What's your name and age?
2 Where are you from and what's your school?
3. How many people are in your class?
4 Do you do sports as a class?
5 What sports do you and the other people in
your class like?
6 What other lessons do you enjoy? Why?
7 What questions have you got for Beth?
C WRITE
Write your email. Use and, or and but and the
key phrases
Paragraph 1. Introduction
My name's...
Paragraph 2: Hobbies and interests
I'm really into ...
Paragraph 3: Questions
What about you?
D CHECK
and, or and but
• spelling
Объяснение: